SEO Optimisation

1. Canonical URL points to the homepage on every page

Every page checked carries the same tag in its <head>:

<link rel="canonical" href="<https://nearbuilders.org>">

A canonical is a direct signal to search engines: "the original lives here - this page is a duplicate.”

Consequences:

Builder profiles never enter the index as standalone pages
The sitemap and internal linking stop working: the crawler walks the pages but collapses them all into one
Link equity from every external backlink is funnelled to the homepage

How to fix:

The shared <head> hardcodes the homepage URL, and every page inherits it - nothing overrides canonical anywhere. Build the URL from the current route instead:

<link rel="canonical" href="<https://nearbuilders.org>{{ current_path }}">

2. Open Graph tags on listing pages fall back to the homepage

Every listing page serves the homepage's Open Graph values, regardless of what's on it:

og:title: NEAR Builders

og:description: The open platform for builders on NEAR.